Your Business on a Mac
10 reasons why Mac is ideal for business
Businesses today need technology that works in a multiplatform environment, runs the software
they need, offers proven reliability and security, and delivers lasting value. With a rich
suite of applications included and powerful tools built in, the Mac is ready to go to work.

1. Fits in and stands out.
Incorporating the Mac into your existing PC network is easier than ever with Mac OS X.
Native support for Mac- and Windows-based networks means that you don’t have to deal
with compatibility issues and you can leverage your existing technology investments.
The Mac can connect to virtually any server, share files with nearly any computer, and
seamlessly share printers and other network services. It can even authenticate to Active
Directory services. With Mac OS X, the Mac has out-of-the-box support for Microsoft
Exchange Server 2007, something even Windows PCs don’t have.

2. Runs the software you need.
From accounting and finance to marketing, sales, and productivity—you can do it all on the Mac.
The Mac runs both Microsoft Office and iWork,1 Apple’s productivity suite, to help you produce
stunning documents, spreadsheets, and presentations. And built into every Mac at no extra
charge, the iLife suite of applications includes iPhoto, iMovie, GarageBand, and iDVD—so you
can easily create impressive marketing and advertising videos or design and publish compelling
websites. You can also choose from thousands of dashboard widgets to help you customize the
way your Mac works to suit your exact business needs.

3. Delivers rock-solid reliability.
With Mac OS X, you can count on the stability and security of a UNIX-based operating system—not
just for desktop systems, but also for servers, notebooks, and even mobile devices like the iPod and
iPhone. Apple designs the Mac and Mac OS X to work together, so a Mac is less susceptible to the
conflicts and crashes that Windows PCs experience. Its renowned ease of use can also reduce
support costs. That means you have more time and money to focus on what matters—growing your
business and delivering great products and services to customers.

4. Includes built-in security.
Mac OS X doesn’t get Windows PC viruses. And its built-in, multilayered system of defenses
helps keep your business safe from the constant threat of viruses. The Mac provides advanced,
built-in security features, such as an application-based firewall, VPN client, strong encryption
tools, and integrated Internet security.

5. Boosts productivity.
The Mac is designed to help you get work done quickly, with unique features that help you stay
organized. Use Quick Look to see inside any document—even multiple-page documents—without
ever launching an application. Browse files visually using Cover Flow. Use the Dock to store
frequently used applications and files. And no matter what you’re looking for, the powerful search
tool Spotlight helps you find it—even if what you need is on other network-connected computers.

6. Improves teamwork.
With the Mac, your business can collaborate more and spend less. The Mac helps keep your
team coordinated and in sync with built-in solutions for email, calendaring, and contacts—all
at no extra charge. And iChat—Apple’s built-in video conferencing solution—allows you to work
with colleagues from across the hall or around the world—no need to get on a plane.

7. Helps you create videos with ease and flair.
The Mac provides powerful tools so you can easily produce and deliver video that expresses
creativity, communicates key business messages, and captures the attention of a wide variety
of audiences—employees, partners, and especially customers. It also lets you create and share
video content across multiple media, including the Internet, iTunes, iPod, and DVDs. With the
Mac, it’s simple to create attention-grabbing videos that promote your business and wow your
customers—all without complex applications, large budgets, or professional assistance.

8. Backs up automatically.
The Mac helps keep your data secure with Time Machine. Once enabled and with an external
hard drive attached,1 it automatically saves up-to-date copies of everything on your Mac for quick
recovery. Easily go back in time to recover anything—your videos, documents, applications,
and even settings. With Time Machine, you can worry less about safeguarding your valuable
intellectual property knowing that you have a simple and secure backup system in place.

9. Runs Windows applications, just in case.
The Mac supports Windows fi les and applications. In fact, it will run the entire
Windows operating system. Using Boot Camp, part of Mac OS X, you can choose
to start up in either Windows or Mac OS X. And third-party applications, like
VMware Fusion or Parallels Desktop for Mac,1 let you seamlessly run Windows
and Mac OS X side by side—and even cut and paste between them.

10. Makes a smart investment.
The Mac offers everything a business requires, with features that streamline computer administration,
boost productivity, support collaboration, and enable digital content creation. And the Mac tops the
charts in reliability and customer satisfaction. That means real value for your business.
To learn more about the Mac in business, contact your Apple Authorized Reseller.

 

TM and © 2010 Apple Inc. All rights reserved.