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          Essential Information Protection

          Great Rewards, Great Risk: The Reality of Doing Business in the Web 2.0 World

          The nine-to-five workday is clearly a thing of the past; business happens around the-clock, anytime and anywhere opportunity avails itself. To compete, business needs more than constant Internet connectivity. It needs the assurance that essential information—the lifeblood of any business—remains protected across any communication channel. Employees are expected to use the Internet to gather and exchange information whenever and wherever needed. However, the business challenge is to empower employees to harness the enormous power of the Internet without compromising corporate security, violating acceptable use policies, or jeopardizing sensitive data. This puts a tremendous burden on IT organizations. They must find solutions that minimize data leaks and prevent access to inappropriate or malicious content, but do not compromise the collaboration, openness, and connectivity that the Internet allows. IT organizations need to create and enforce policies that easily and transparently support, protect, and enhance productivity while protecting essential information. That is the fundamental challenge: how can organizations remain safe and productive while using the Internet to its full potential?

          Why Current Security Tools Are Not the Solution

          Traditional security products like antivirus, firewalls, and even intrusion defense systems cannot address this need. Typically, these solutions are designed to block based on a binary decision of good or bad and cannot manage dynamically changing content or context. Therefore, this binary approach doesn’t work in the Web 2.0 world because content and risk are as dynamic and individual as each organization. Even the most sophisticated traditional security suites cannot manage communication and the exchange of data in context of these dynamic and organization-specific environments.

          The Solution Lies in Knowing Who, What, How, and Where

          Websense® Essential Information Protection™ provides integrated threat protection and powerful policy-based control over an organization’s sensitive data by managing the “who, what, how, and where” of their essential information. Because business relies on the Web, organizations can no longer be reliably productive, competitive, and safe in the Web 2.0 world without understanding:

          • Who has access to information assets and the Internet
          • What information is essential
          • How information can be exchanged
          • Where users and data are allowed to go safely

          Point security solutions may manage two of these—the what and where—but only Websense understands and manages all four.

          Only Websense integrates powerful Web security, data security, and messaging security solutions to protect essential information and enhance productivity, while safely allowing the use of Web 2.0 resources. Websense solutions work together to provide complete visibility and control over:

          • Who is authorized to access Web sites, information, or applications
          • What information is sensitive and must be protected
          • How information can be exchanged
          • Where information can be sent

          IT organizations can now say Yes to Web 2.0. Employees can stay productive on any network, anytime and anywhere, to help business realize the full potential of connectivity while minimizing the risks of data leaks due to human error and malicious attacks.

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