Digital content is the multimedia form of your message and is made up of files and documents you use every day. It can include photos, animation, or video, and it can be accented with or without audio. You can create your own content, utilize an internal advertising department, or even outsource it—it’s all up to you!
Delivery of this content is where things can become a little more complex—but that is what content management software (CMS) is for. On most advanced displays, looping an image slideshow generally doesn’t require CMS. But, as you work your way up to scheduling interchangeable content with timelines, you will need a CMS. Many CMS programs also offer the ability to tile your content in case you want multiple pieces of information transmitted simultaneously through the same display.
Your message delivery system can be as simple or complex as you want it to be. A simple media player can play a consistent message for the lowest cost. If you need more flexibility, like the ability to update your message frequently—or control it remotely—then you probably need CMS. Maximize the performance and flexibility of your digital signage by talking to an Account Manager. We work directly with a team of digital signage experts and can help you understand how to find the display that best suits your needs.
Content creation software may sound complex, but in reality it’s just another name for graphic and design software. The same software tools used to create documents, presentations, and websites can be utilized to create digital signage content. And the tools that are digital signage-specific are generally part of a content management software package we probably sell and support.
As we explained earlier in Digital Signage Content, CMS allows you to schedule your content with timelines and make it interchangeable. Many CMS programs will give you the ability to also tile your content and simultaneously broadcast multiple images through the same display.